Digital
Designer
Hi, I’m Karoline, a digital designer based in Copenhagen. I design clear, intuitive digital products. Good design should feel simple.
How I like to work
01
I prefer close collaboration with founders, product and engineering.
02
I care about turning complex domains into clear, honest interfaces.
I’m happiest when design is part of decisions early, not just at the end.
Based in Copenhagen · Open to product design and UI/UX roles
03
How I like to work
01
I prefer close collaboration with founders, product and engineering.
I care about turning complex domains into clear, honest interfaces.
02
03
Based in Copenhagen · Open to product design and UI/UX roles
I’m happiest when design is part of decisions early, not just at the end.
Want to work together?
Write me at karoline@klestrup.com
A selection of my work
Client
FarmBackup A/S
Focus
Design system, UI/UX, Branding
Project challenge
Simplifying the daily operations of farmers through thoughtful design and clear systems
Client
Cargoflux A/S
Project challenge
Creating a scalable white-label solution for freight forwarders, built to handle complexity with simplicity
Focus
Design system, UI/UX
Beyond product design, I use a range of supporting skills that strengthen concept development, visual execution, and communication across the entire process
Supporting Skills
Animation
Illustrations
Branding
Simple code
Digital
Designer
Hi, I’m Karoline, a digital designer based in Copenhagen. I design clear, intuitive digital products. Good design should feel simple.
Crafting Simplicity
I create clear, functional interfaces that feel effortless to use.
UI Design
I create intuitive journeys that reduce friction and support real user needs.
UX Design
I create concepts rooted in data, user understanding, and practical workflows.
Conceptualizing
I create scalable systems that bring consistency, clarity, and speed to product teams.
Design Systems
I create scalable systems that bring consistency, clarity, and speed to product teams.
Design Systems
UI Design
UX Design
Conceptualizing on insights
Design Systems
Design Systems
Digital
Designer
Hi, I’m Karoline, a digital designer based in Copenhagen. I design clear, intuitive digital products. Good design should feel simple.
Intro
My design process is based on experience-driven intuition, research, strategy and iteration.
What I do
Creating clear, modern interfaces that balance aesthetics and usability.
UI Design
Designing intuitive flows that reduce friction and support real user needs.
UX Design
Turning insights into actionable concepts that shape meaningful solutions.
Conceptualizing
Building scalable systems that ensure consistency and speed across products.
Design Systems
A selection of my work
Dream it
〰️
Dream it 〰️
Company
FarmBackup A/S
Company
FarmBackup A/S
Focus
UI/UX, Branding, Strategy and concepts
Project challengeFocus
UI/UX, Branding, Strategy and concepts
Simplifying the daily operations of farmers through thoughtful design and clear systems
Project challenge
Creating a scalable white-label solution for freight forwarders, built to handle complexity with simplicity.
Project challenge
Creating a scalable white-label solution for freight forwarders, built to handle complexity with simplicity.
Simplifying the daily operations of farmers through thoughtful design and clear systems
Project challengeFarmBackup is a platform built to simplify the everyday life of farmers and contractors.
By connecting planning, tracking, and management into one clear interface, it turns complex operations into intuitive digital workflows.
As Lead Product Designer, I helped evolve the product’s experience, visual identity, and design system, creating a unified foundation for growth.
ChallengeGoalCompany
FarmBackup A/S
Role
Lead Product Designer
Timeline
Ongoing
Tools
Figma, AE, PS, Jira, Zeplin
Team
2 founders, 2 developers & 1 designer
FarmBackup had quickly grown from a simple GPS tracking tool into a multifunctional platform used by both farmers and contractors.
The existing UX and UI were fragmented and outdated, and many of the workflows still mirrored manual processes from the physical job sheets users relied on before.
The challenge was to modernize and unify the experience, while keeping it simple and accessible for a diverse, non-technical user group.
To design a clear and cohesive user experience that simplifies complex daily tasks and saves time in the field.
At the same time, to establish a refreshed brand identity and design system that could scale with new features and maintain visual consistency across the platform.
I led the redesign of FarmBackup’s interface and built a new design system in Figma — defining color, typography, components, and interaction patterns to support future growth.
The system made collaboration between design and development smoother and ensured that new features could be built quickly and consistently.
This foundation also helped elevate the product’s visual quality, giving it a modern and professional feel that matched the value it provided.
Next case
Design system evolutionUX HighlightsFocus
Design system, UX Flows, branding
The UX improvements focused on giving users a clear overview and reducing manual work.
I designed a new job planning flow with an intuitive calendar view, making it easier for farmers and contractors to assign and monitor tasks in real time.
A new live GPS map allowed users to track both machines and workers as jobs progressed, while safety check workflows helped ensure compliance and accountability in the field.
Additionally, I developed tools for managing storage and crop sales, creating better transparency across the entire operation.
Together, these improvements created a unified experience that turned disconnected, paper-based workflows into a simple, digital rhythm that mirrored the way users actually work.