Reimagining the way farmers manage their fields.
A UX/UI case built on data, empathy, and design systems.

Company
Farmbackup A/S

Role
Lead UI/UX Designer

Timeline
Ongoing

Focus
Design System, UX flows, Product UI

Tools
Figma, AE, PS, Jira, Zeplin

Team
2 founders, 2 developers &
1 designer

FarmBackup is a GPS and job tracking tool for farmers and contractors. It allows users to track machines in real time and manage key job details across the platform and app.

I worked closely with the founders and developers to design and build new features, while also leading a brand redesign and creating a new design system.

At the same time, I helped develop major features such as job planning with calendar views, storage management, safety checks, GPS tracking, and more.

We had a close relationship with users, which gave us fast, valuable feedback and strong momentum in our decision-making process.

Reimagining the way farmers manage their fields.
A UX/UI case built on data, empathy, and design systems.

Farmers needed an easier way to visualize and manage their fields across devices.
I worked on translating research insights into a product experience that felt intuitive and scalable.

Challenge

Inconsistent UI across modules

Establish scalable design system

Confusing workflows

DESIGN SYSTEM EVOLUTION

Role: Lead UX/UI Designer

Duration: 4 weeks

Team: 1 PM, 2 Developers

Tools: Figma, Maze, Notion

Goal

Simplify navigation & user flow

Visual identity drift

Unify look & feel

Billeder: komponentbibliotek, farver, typografi, spacing, UI-grids.

  • Tekst:

    I introduced a structured design system focusing on hierarchy, accessibility and consistency.
    Each module now follows shared patterns that balance flexibility and brand coherence.

💡 Du kan inkludere et før/efter af UI-elementer (ikke hele screens), så fokus er på beslutninger.

UX IMPROVEMENTS / FLOWS

Formål: Vis konkrete forbedringer — uden at fortælle en kronologisk historie.

Layout:
En sektion pr. initiativ. Fx:

“Simplifying the map overview”

  • Kort beskrivelse:

    The original map was cluttered and hard to scan. I refined hierarchy and color usage to make spatial data easier to read.

  • Billeder: før/efter eller wireframe + UI.

“Designing for scalability”

  • Kort beskrivelse:

    As new data layers were added, I designed flexible interaction patterns to maintain clarity.

💡 Du kan bruge 2–3 af disse “focus areas” som undersektioner.

Through iterative design and close collaboration with the product team, the platform now offers a more cohesive experience and stronger visual identity.

This ongoing process has reinforced my belief that sustainable design comes from clear systems, not static deliverables.

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